The platform is rolling out a new feature that enables them to lessen the amount of AI-made content appearing in their feeds. This initiative comes as the company disclosed that it currently hosts in excess of 1 billion AI videos.
Pilot Phase and Launch
The update is in a pilot phase over the following weeks before a full-scale rollout. This advancement aligns with a rise in AI-generated material, fueled by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the quickest rising content creators on a competing service only show clips produced artificially. A significant portion of this output is classified as “AI slop”, a phrase for substandard, factory-style content that is often absurd or dreamlike.
“We know from our community that a lot of users like content created using AI tools, ranging from computer-generated images to educational videos, and we intend to offer the community the option to increase or decrease of that, according to their own preferences,” stated a platform representative.
Scale of AI Content
The platform disclosed that there are presently 1.3bn videos on its app labeled as AI-generated. Overall, in excess of 100 million media items are uploaded to the app daily, making AI content a minor portion of its total content library.
User Control Features
Members will be in a position to decrease or raise the level of AI-generated videos they view by using the topic control feature in the app and choosing AI-made media. Other topics that are already be controlled under the setting include current affairs, fashion, cosmetics, and dance.
Platform Guidelines
Its policies require creators to label “realistic” artificially created content, and it bans malicious AI impersonations of well-known individuals or emergencies. Any realistic artificial content that is unmarked can be deleted under its terms of service.
In addition, the service will now add an AI-generated label to content created with its proprietary AI systems, or flagged by an cross-platform project for identifying AI-generated material. This step is designed to help prevent users from seeking to bypass the tagging system.
Educational Initiatives
The company is furthermore introducing a two million dollar awareness program for professionals and groups to develop learning resources about ethical AI use. This initiative will benefit charitable organizations dedicated to training computer science.
Platform Protection
The video-sharing app has justified its moderation strategy, amid controversy over intentions to cut jobs for a large number of review team members in the UK. The company is set to eliminate a significant number of roles in its content moderation division in London, with worker representatives and online safety experts raising concerns that humans are being replaced by AI moderation.
A trust and safety lead explained that people-led review would remain essential, but automated tools can safeguard staff by removing the most graphic content before it gets reviewed by people. TikTok announced a significant reduction in explicit and harmful content handled by content reviewers over the last 12 months due to reliance on its AI tools.
We believe it is crucial to balance people and machines to keep the platform safe,” she said. “We’ll have humans as part of that process, but we also think it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is really helping us work at speed.”
